http://www.lost.eu/4682
"LOST is a student project. The aim of LOST is to show how 7 million people connect to one another, and break the record for the game with the most players ever!"
The "game" ends if it reaches 7 million people. In theory, if the idea catches on, it shouldn't actually take that long. From the way it looks at the moment, it should take 70 days.
Click the link and join in. They're not taking email addresses, so no risk of spam. Oh and change your name so I know who you are.