I think Craig has way too much time on his hands; but one thing occurred to me

con·quis·ta·dor

one of the Spanish conquerors of Mexico and Peru in the 16th century.

Dictionary.com Unabridged (v 1.1). Random House, Inc. http://dictionary.reference.com/browse/Conquistador (accessed: September 07, 2008).

So a large country who set out to loot, pillage and wipe out smaller rivals. Really not what MS should be associating with themselves ...