When I used to work in streaming media Brandon Wirtz was very active on the WM mailing list. Now he's on a quest to become the Greatest Living American. Admittedly I don't know who Stephen Colbert is, not living in yank land, but apparently he's on a quest with Alchemist Media via SEO to grab the title via google bombing.
Sod that, making someone working on an MS campus rank as the Greatest Living American amuses me :) Of course making Brandon the Greatest Undead American tickles me even more.